One of the imperatives of good writing that’s drilled into beginner’s heads is not to repeat the same word or phrase too often. If a sentence has the word “ability” in it, the next sentence shouldn’t use the same word. I agree that this is generally good practice. But I make a big exception for all forms of the word “says” — especially in the case of broadcast writing.

It’s tempting to cook up a bunch of synonyms to avoid saying “said” over and over again: “He laughed,” “He announced,” “He revealed,” “He exclaimed,” “He chuckled,” “He sighed,” “He intoned,” and so on and on. Don’t.

Unless you have a synonym for “said” that is absolutely on-point and accurate, that just cries out to be used instead of “said” because it is just right… then use “said” instead. Feel absolutely free to formulate a paragraph that uses “says” over and over again.

Governor Smith says the state treasury is nearly empty. He says tax and fee income has “totally failed” to keep up with expenditures. Smith says he plans to call a special session of the legislature to deal with the state’s financial crisis.

As you can see from this example, “says” is such a ‘null’ word that — as long as there’s enough going on in the story — its repetition will bother absolutely nobody. Also notice that it’s good practice to restate the speaker’s name once in a while, to create variety in the shape of the sentence, and so that you don’t give listeners a chance to actually forget who’s talking.

Intern Mallory just asked me, “What’s another word for ‘study’? I just used it three times in three sentences.”

How about ‘report’ or ‘analysis’? ‘Survey’ sometimes works, too, if that’s mainly what it was.